What are the functions of the gait analyzer pressure plate in footwear stores?

The gait analyzer pressure plate mainly adopts technologies such as pressure sensors to detect human plantar pressure distribution, center of gravity changes and walking status, and obtain data such as foot force and gait information.

The introduction of the gait analyzer pressure plate in physical stores serves the following major functions:

1. Accurately analyze gait and recommend suitable shoes for customers.

Customers only need to stand on the test area of the pressure plate for static testing and then complete walking testing as required. The device can collect multiple data including plantar pressure, left and right foot force, foot center of gravity and gait trajectory, and generate a detailed gait analysis report.

Through the analysis report, customers can more intuitively understand the force conditions and gait characteristics of both feet during standing and walking, such as judging whether there are problems including uneven force on left and right feet, abnormal plantar pressure distribution and center of gravity deviation.

Different people have different walking styles, and the force conditions of the left and right feet may have obvious differences. In addition, plantar pressure distribution also affects the wearing comfort and support demand of shoes.

Recommending shoes for customers merely by experience makes it difficult to accurately understand the foot force conditions of customers during walking, which may lead to discomfort, easy foot fatigue and uneven sole wear after shoe purchase.

Equipped with the gait analyzer pressure plate, stores can figure out customers’ plantar force and gait characteristics through actual test data, so as to recommend shoes and insoles that are more suitable for customers.

2. Provide customers with customized personalized insoles and functional shoes.

After completing gait and plantar pressure tests, customers with problems such as uneven left and right foot force and local pressure concentration can be provided with customized services of personalized insoles and functional shoes based on test data, which also expands the store’s revenue channels.

Plantar pressure and gait data are important reference bases for customizing insoles and functional shoes.

The gait analyzer pressure plate can collect data such as plantar pressure distribution and center of gravity changes during customers’ standing and walking. Combined with foot shape data, it provides data reference for subsequent insole design, sole structure design and product adjustment.

Customized personalized insoles and functional shoes enable stores to launch high-unit-price customized businesses, increase revenue and improve the professional service capability of the store.

3. Reduce the return and exchange rate caused by ill-fitting shoes.

In the footwear industry, the high return and exchange rate has always been a troublesome problem that brings extra costs.

Apart from inappropriate shoe size selection, the high return and exchange rate is also caused by the mismatch between customers’ actual needs and the shoes’ support, cushioning performance and wearing comfort.

With the gait analyzer pressure plate, customers can understand their plantar force and gait characteristics through actual tests and select more suitable shoes and insoles based on test results, which can reduce returns and exchanges caused by poor wearing experience to a certain extent.

4. Attract customers for the store and build differentiated advantages for the store.

The introduction of the gait analyzer pressure plate can attract nearby customers to take free plantar pressure and gait tests, realizing store customer drainage.

This device delivers an excellent user experience and features strong high-tech attributes. After the test, users will pay more attention to their personal gait and plantar pressure data, and tend to share photos, recommend the store to friends and spread relevant information in social groups.

It helps build store differentiation and enhance market competitiveness, especially bringing prominent advantages for stores selling sports shoes, running shoes, functional shoes and rehabilitation shoes.